I was experimenting today, and so you get to enjoy the fruits of my experiments. :) If you're an advanced user, why are you using my templates? Just kidding. :) If you're an advanced user, you could journal up the side of the curve. In PSP, you'll have to make a vector curve that matches the curve of the template to make a path for the text. If someone who uses PSP wants a better explanation, I might be able to give a little tutorial. I'm not sure how it works in PS. :) Either way, I think the journalling looks cute sideways like it's shown on the template. Enjoy. :)
Download Template #18 here.